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8Poure: A Unique Sense of Indian Fusion that Conveys an Ethnic Heritage

8Poure: A Unique Sense of Indian Fusion that Conveys an Ethnic Heritage

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Nandinita Chakraborty, DirectorSaree with its timeless elegance and gorgeous appeal makes it a true companion of an Indian woman. Western fashion may have carved out a significant space in Indian market but even then an Indian wedding without sari-clad beautiful Indian damsels is inadequate! The colors and diverse patterns of saree not only represent a woman’s personality, but also give a lavish look to her body. To make sarees more beautiful and bring the desi avatar out of a modern girl, Kolkata-based 8Poure offers innovatively designed fusion sarees at an economical rate.

With Indian consumers lapping up fashion and market becoming fiercely competitive, 8Poure brings in a new wave of Indian fashion which gives women what they really want: a blend of contemporary styles and vintage charm. A trendsetter, the company introduced Jamkantha (a fusion of Kantha stitch& jamdani),JamdaniKathiawari(amalgamation of east’s Jamdani and west’s Kathiawari),Jamdani ready made blouses, Kalamkari Jamdani and
many more designs for the first time in India; and with their beautiful colour combinations and uniqueness, it found a place in the hearts of Indian women. However, its famous Jamkantha sells out within few hours.

8Poure brings in a new wave of Indian fashion which gives women what they really want: a blend of contemporary styles and vintage charm


8Poure is not only limited to women but expands its offerings for kids too. It provides ethnic wear that radiates out innocence from their flawless faces. Particularly its special category- ‘Sarees for Saraswati Puja’, is like a princesses’ wardrobe where they can find charming dresses. While the company that sells its products at reasonable prices is not a big fan of the ‘discount on online platforms’ trend, it declares a sale called ‘Grand Chaitra Sale’ annually once. People usually get intimidated by the term ‘designer suits’, deeming them as expensive. Busting this myth, 8Poure offers popular designer wears at a rate that can be afforded by almost everyone. These dresses are not limited to special occasions, but for casual occasions as well, so that its customers can look stylish daily. Moreover, the company in collaboration with various leading logistics companies provides home delivery across India
giving its customers a hassle-free shopping experience.

The Exhilarating Journey
At a time when no one believed in the business of selling sarees on an online platform, Nandinita quit her seven years long corporate job and founded 8Poure as one of the very first Online Saree stores from West Bengal. Thanks to her ground-breaking designing ideas and support of her mother Shila Chakraborty, Nandinita’s designs were highly applauded by people. “Last Durga Puja, few of my creations went viral on social media. Almost everyone started selling those products,” shares Nandinita.

8Poure a sole proprietorship organization, the affairs of which are monitored by Nandinita with the help of her mother, and her father Pradip Chakraborty, who administer employee management and accounts respectively. 8POURE operates with a motive to provide 100 percent genuine products, services and price. A dedicated team of more than 15 office staffs and more than 35 artisan along with team leaders are delicately working to bring out the best in the market. Kick-started its journey with merely two bags, 8Poure has today grown to an extent where it’s operating out of two offices. Growing further, the company is now aiming to launch new lines and segments in women wear. It has started a new brand named ‘Luck e 13’, which offers Contemporary styles in modern fusion wear.